Inspired by relay races, the change of staff took place by handing over a baton, which in this case was symbolized by a sample of the high-performance stranded rope "PERFORMA".
For 40 years, Bernhard Eicher has been managing the companies FATZER AG Drahtseilwerk, Geobrugg AG, the Brugg Ropes Division and Fortatech AG with great business skills. Again and again, he proved that he has a great sense for new markets and innovative products. His successor, Dr.-Ing. Martin Bechtold has been working at the company since 2013 as division Manager for structural ropes as well as head of technology. Thanks to his 19 years of experience in the industry, he has the necessary vision and perseverance to successfully lead another chapter in FATZER's history, both from a technical and a business management perspective.
A handshake, the oldest gesture of trust, sealed the change in management. Having a look at the new key visual of FATZER, this gesture also symbolizes the brand and the corporate philosophy of the company: reliable, strong and lasting connections. Not only in regard to "hardware" steel cables, the customer and his needs, wishes and requirements for advice and service is always at the center of FATZER’s economic thinking and acting.