The 2017 Hannover Messe presented industrial topics in a space covering more than 460,000 m2, proudly claiming to be the only trade fair in the world to represent the entire energy system.
Brugg Cables exhibited the entire product range from the Industry Cable Systems segment, from wind energy right through to e-mobility. With this range, Brugg is able to offer all customers – from energy producers in the wind energy sector right through to consumers in e-mobility – suitable cable systems and complete solutions.
Live exhibits combined with a suitably designed stand had the desired effect – the visitors were attentive and came to chat to our employees. In order to put themselves are the very forefront in terms of quality and knowledge, the company displayed examples of bespoke cable connections from ETO – engineered to order – projects. This was a great way for Brugg Cables to demonstrate the sustainable and successful customer relationships it has gained from projects in industries ranging from machinery, safety, transport, and renewable energies – and the extensive knowledge it has acquired from these. If you can't meet visitors from all areas and industries at the Hannover Messe, where can you? It therefore made sense to place industry knowledge at the forefront here.
The trade fair team, together with sales employees and product specialists, provided the visitors with the information they wanted and established pioneering contacts.Swiss specialties were on offer on the long wooden table to encourage discussion. These helped Brugg Cables to emphasize its traditional and reliable appeal, demonstrating the company's hospitable side.